Marketing and Sales Strategy
To launch, we will be utilizing a comprehensive marketing and sales strategy that will ensure maximum exposure and generate interest from the target market.
Our multi-channel marketing approach will include online advertising, social media marketing, and collaborations with local leaders of industries for student access and internships. We will also partner with leading brands to create hype, like ‘Remarkable x Innovation School’, for special limited edition merchandise students will want to use.
We will be leveraging the experience of our team of seasoned marketing and communications experts to implement growth hacking techniques in infrastructure and marketing channels to accelerate the rate and reputation of our school.
To build a strong community of followers, we will create a website and social media presence as a ‘leadership community for students’. We will also host POP - UP sessions and events to connect with potential students and their families. Additionally, we will be promoting the school through weekly podcasts and influencer marketing, targeting parents on social media to show why our innovation school is the school their children should be attending.
Innovation School will also offer scholarships or financial aid to students who may not be able to afford the full cost of tuition, thus expanding the diversity of our student body.
We want to build a strong community of followers before announcing the Innovation School to everyone. This will take approximately about 12-18 months before the actual school is ready to open.